The Vice Industry Token and the functions built into it are created based on the sentiment that human attention is the most valuable commodity; a notion that has been sustained all throughout the existence of modern media.
We acknowledge this by providing users with the opportunity to be compensated for their viewership and participation. In kind, we anticipate that users will give more of their attention both qualitatively (by giving their undivided attention), and quantitatively (by spending more time watching).
The corresponding actions that come from this will provide them with meaning token rewards and blockchain ecosystem incentives, and websites that use the Vice Industry Token blockchain will benefit with valuable, meaningful, useful traffic tools and rich data metrics.
Most importantly, we think it will cultivate higher volumes of better-engaged traffic, which carry a higher net value than traffic from viewers of ad-supported videos.